You are a mobile operator with a growing network and millions of subcribers all of whom want their advanced data services to work right the first time, every time.

With Mobile Activate, you can:

• Provision mobile data services
• Support thousands of different device models from all major manufacturers
• Easily Manage Tiered Tarriffs
• Avoid Support calls
• Provide a better user experience

InnoPath’s Mobile Activate meets key operator and subscriber needs by ensuring error-free and timely provisioning of high-value data services for any device, while utilizing the most optimal provisioning method available. Mobile Activate simplifies the out-of-box experience while ensuring that advanced data services work the first time, every time, helping you maximize on the the Golden Hour - the 60 minute period right after the subscriber has unboxed the phone and is eager to experiment with (and pay for) sticky data services.

It is the first universal mobile activation solution leveraging advanced DM capabilities, made possible through the growing availability of DM-capable phones, while also providing a fallback to CP if required. It offers operators a future-proof approach to phone activation in the new world of smartphones, and in the future, LTE. And, it provides the foundation for the deployment of InnoPath’s full palette of ActiveCare-based lifecycle management capabilities leveraging the company’s ActiveCare client and server.

Proven Solution
InnoPath’s Mobile Activate has been proven at Tata DoCoMo, the fastest growing GSM operator in the world, with close to four million new subscribers per month. These new subscribers generate over 200,000 provisioning events daily, all successfully processed by the ActiveCare server. Mobile Detect, responsible for filtering raw triggers across the network, is capable of processing the more than 2.5 million ‘Check IMEI’ events experienced in the busiest of hours. The system is also capable of effectively identifying and filtering fake and duplicate IMEIs, as well as properly handling subscribers with multiple SIMs and devices, or devices used by multiple subscribers.

Maximizing Opportunity in the Golden Hour
As part of data service provisioning, the subscriber is presented with a welcome message via SMS or MMS describing the new service. This message may also include a look into other services that the operator offers. The first hour that the subscriber is on the network is often called “The Golden Hour”. The operator has a unique opportunity to foster service discovery, as there is no time like when the subscriber has just unboxed a new device to get them hooked on sticky, high ARPU services. However, the “Golden Hour” also presents challenges as everything has to work right the first time, every time. A failure in execution here is opportunity lost, a loss which may last the life of the subscription.

Advantages to the operator and subscriber

• Call avoidance - ensure the subscriber’s device is ready for data services the first time, every time
• Tiered Tariffs - integration with backend systems allows the provider to easily provision APNs supporting tiered plans
• Discovery in the Golden Hour - help your subscribers discover and immediately use value added services as soon as the device is detected on your network
• Better user experience - an experience where data services just work is preferable to a more intrusive experience where manual intervention may be required
• Better Intelligence - have a better understanding of your subscribers and their devices

Mobile Activate, in combination with Mobile Update and the ActiveCare Frontline Care Service form the three pillars of the end-to-end InnoPath ActiveCare suite.