InnoPath's year-long analysis of frontline customer care and the impact of the rise of the smartphone and the increasing importance of data services shows that operators are facing $3 Billion in costs directly related to delivering customer care. At the two Tier-1 operators in the study, the operators are facing $466 Million in support costs.

The good news is that technology can provide an out. Specifically, Over-the-Air customer care can help reduce those costs, in this case by up to 46%, resulting in a savings of $233 Million across those 58 Million Smartphone Subscribers.

InnoPath is making the key findings of this analysis available to qualified Mobile Network Operators, Platform Providers and Handset Makers.

Request your copy today with an email to activecare[at]innopath.com. Of course you will have to replace the "[at]" with the @ mark, but you knew that ;-)